After a few rounds of review and refinement, Gather Table Co. received a modern logo that rewards the viewer with a special "aha!" moment when the idea clicks, conceptually. A clean, warm color palette and a sprinkling of flora/fauna visual elements thread between – and unify – the various brand pieces, from the business card to the mobile-friendly website. Small hits of red and walnut color add energy to the visual system without overwhelming its pleasant neutrality. The photography showcases the table's unique blonde finish, precise geometry and intimate details. In the end, the visual consistency of all print and interactive elements, together, convey a soft but confident brand that deeply believes in the preciousness of gathering around a table.